Switzerland Titles

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Bilanz


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Editorial

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Axel Springer Schweiz AG
Förrlibuckstrasse 70
Postfach CH-8021 Zürich
Tel.: +41 43 44 45 520
Fax: +41 43 44 45 521
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Internet: www.bilanz.ch
EBP-contact: Dirk Schütz

Editor-in-chief

Dirk Schütz
Tel.: +41 43 44 45 454
Fax: +41 43 44 45 521
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Positioning

Special features



BILANZ, the Swiss business
magazine covers many facets and interests. Credibility and acceptance in the business world are crucial. BILANZ monitors goings-on in the business world with critical benevolence, also outlining success stories. BILANZ maintains a global perspective on economic developments. This is also expressed in our editorial partnerships with the business magazines “Fortune”, New York, and “WirtschaftsWoche”, Düsseldorf. BILANZ orders the world and publishes ratings
and league tables in a wide range of areas: branding, assets, funds, annual reports, the most powerful figures in commerce, hotels and
others.

BILANZ sets the tone compellingly with six special focus editions – Marken-, Uhren-, Energie-, Schweiz-, Luxus-, und die Reichsten-BILANZ – published each year.

Frequency: 23 issues per year
Format: 205 x 275 mm
Year of foundation: 1977
Ownership details: Axel Springer AG

Advertising

Advertising director

Advertising structure

Ad rates 2010 (in CHF)

Sandra Bruderer
Tel.: +41 43 44 45 513
Fax: +41 43 44 45 515
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Finance .................................23% Tourism ...............................5%
Watches & jewellery .............21% Others ...............................41%
Cars .......................................10%

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9,323
14,900
32,775
Average share of advertising: 30%
Agency commission: 15%

Circulation

Source: WEMF Auflagenbeglaubigung
Distributed: 50,000
Sold40,030
of which subscriptions33,327

Readership

Readers overall: 199,000

readership-139bilanz

European Representatives

France
Italy
Germany
Axel Springer Media
Axel Springer AG, Zürich
IMV Internationale Medienvermarktung GmbH

Service

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ePaper

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e-Commerce


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Podcast

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RSS

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PDA



Reminder

Next event:
Annual meeting on September 7 - 9 in Helsinki.