Publishers Seminar, Barcelona, 2001

6th Marketing Seminar in Barcelona 2001


Monday, November 19th 
10:00    Welcome Address , Hans-Jacob Bonnier, EBP President 
10:10    Welcome Address, His Excellence Joan Clos i Matheu, the Mayor of Barcelona 
10:25    Introduction Of Our Host, Tom Burns, Grupo Recoletos 
10:40    How to increase loyalty of subscribers – Jes Richard Moller, Borsen 
11:45    Panel discussion on readership surveys – what can we learn from them – moderator Henrik Lemvigh, Dienas Bizness 
15:00    Changes of advertising after September 11th – José Luis Nueno, IESE 
15:45    Advertising – today and in the future – Sergio Lorca, Initiative Media Worldwide IGC 
16:50    Panel discussion on advertising – moderator Gerd Bielenberg, GWP - Handelsblatt

Tuesday, November 20th 
9:00    Preview of the second day 
9:05    The Beleggersnet case – the financial information site of Roularta – Dirk Vandekerckhove, Roularta 
9:50    Launch of Switzerland's first personal finance magazine in turbulent times – Ralph Büchi, HandelsZeitung 
11:00    The investors' competition – a powerful marketing tool in a difficult market – Herman Verwimp, de Financieel Economische Tijd and Dirk Vandekerckhove, Roularta 
11:45    Moving into new activities – infocards, congress guides, and yearbooks in medical field – Geert Wellens & Luc Van Roey, Biblo

Reminder

Next event:
Annual meeting on September 7 - 9 in Helsinki.